微信小程序开放AR功能 将全面覆盖超十亿用户

随着科技的发展,AR已经进入我们的生活,从淘宝的AR席卷到QQ的AR席卷人民币,越来越多的移动应用加入了AR功能,带来了很多人的生活。方便和快乐,甚至微信applet现在都添加了AR功能。

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根据微信官方消息,该应用程序宣布将从今天开始正式开放小型节目AR功能,同时推出首款支持AR动态化妆的美容品牌小型节目“Armani Beauty Official Boutique Mall”。从现在开始,所有iOS7.0.4和Android 7.0.5及以上微信用户都可以体验AR节目并参与AR娱乐和营销活动。

可以探索的业务参考以及更多场景需要行业一起扩展。

那么如何使用小程序来实现AR效果?

事实上,制作小型节目AR效果并不困难。微信为开发人员提供了对AR效果的基本支持,例如applet原生相机组件和WebGL画布渲染功能,可以快速添加到applet背景中。获得更多相关功能(请在PC上打开)

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品牌所有者如何使用自己的小程序来实现定制的AR效果

如果品牌想要自己的小程序来实现定制的AR效果,可以使用三个步骤:

1.业务场景,从品牌业务场景开始,确认适合使用AR的用户场景,设计体验解决方案;

2. AR引擎开发,找到具有AR引擎开发能力的服务提供商,支持品牌登陆这种体验;

3.小程序开发和升级,AR引擎服务提供商和小程序开发团队合作升级经验。

如何让更多的服务提供商聚集在一起玩“AR

It is understood that as long as the AR-capable service providers can directly access existing engines, combined with their product capabilities and scenarios, create more creative and business-driven games. Small program service providers that do not have AR capabilities can work with AR-capable service provider partners or call third-party AR engines to implement the AR interactive experience of small programs.

The small program AR scene has just begun. With the deepening of the gameplay, it is believed that virtual wear, virtual stores, brand digital content display and interaction can be realized in small programs.

Although the small program AR has just been launched, no matter the scene or the experience, the author believes that with the continuous addition of new gameplay, it will attract more service providers to cooperate, and WeChat has more than 1 billion users. The use frequency of AR has been improved, which has laid a solid foundation for the further popularization of AR. The applet AR allows the user to avoid the hassle of downloading the application. For the service provider, the user can use the merchant's AR product directly through the applet. This is a great experience for both users and businesses.

Sina VRxx