"Spring breeze is drunk, it is better to be a student girl under the tree" propaganda copy, because it is easy to produce bad interpretation and vulgar hints, contrary to social public order and good customs, the advertising company was fined 200,000 yuan. According to the "Taiwan Province's first batch of typical advertisements in 2019" published by the official website of the Provincial Market Supervision Bureau, a number of advertising companies were fined for violating the relevant provisions of《中华人民共和国广告法》, including the planning of "the spring breeze is drunk, not as good as the student girl under the tree." "Shenzhen Zhu and Wang Advertising Co. Ltd."
"The spring breeze is drunk, it is better to be a student girl under the tree" advertising controversy
"The spring breeze is drunk, it is better to be a student girl under the tree." In 2018, an advertisement of a real estate company caused widespread controversy. It is generally believed that this advertisement is at the lower limit of the show, insulting Zheng University students for marketing. Because according to the location, the real estate referred to in the advertisement is located in the new campus of Zhengzhou University. The "student girl" has an allusive meaning, which is easy to cause ambiguity, and the meaning of "spring wind ten miles" is literally also means "windy place". Add the words "student sister" in the back, and everyone will definitely want to be embarrassed. The advertisement quickly triggered comments from netizens on the Internet. Some netizens said that "I really want to swear! The bottom line is there."